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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Porsche finally becomes a VW company

Volkswagen has announced it is to finalise its takeover of Porsche by buying the remaining 50.1 per cent of Porsche stock for €4.46 billion. The takeover of Porsche by VW has been a long and rocky road, but then family fallouts are always messy. It all started with Porsche attempting to consume VW, but some clever manoeuvring by Ferdinand Piech thwarted the efforts of his cousin, Wolfgang Porsche, to swallow up his business and the financial crisis saw Porsche rack up €10 billion in debt in the process.

Italian design house Bertone nearing bankruptcy

The Italian design house Bertone is reportedly nearing bankruptcy again, according to a report from Autocar. The carrozzeria has experienced financial problems in 2008 and 2013, and even though it generated more than €20 million, or approximately $28 million, last year, the company reportedly laid off 160 employees recently. At least 30 workers who have been laid off have taken action against the company, seeking to recover monies owed to them.